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Materialism

Description

5-point scale that measures children’s materialistic orientations. The scale is an adaptation of a scale used to measure materialism among adolescents (Churchill & Moschis, 1979; Moschis & Churchill, 1978; Moschis & Moore, 1982) and has been used among Dutch children (ages 8-12; Cronbach’s alpha = .70) and their parents (Cronbach’s alpha = .75). Pearson’s correlation between the materialism scales measured among children versus parents was r = .37 (p < .001).

Location

Buijzen, M., & Valkenburg, P. M. (2003). The unintended effects of television advertising: A parent-child survey. Communication Research, 30, 483-503.

References

Churchill, G. A., & Moschis, G. P. (1979). Television and interpersonal influences on adolescent consumer learning. Journal of Consumer Research, 6, 23-35.
Moschis, G. P., & Churchill, G. A. (1978). Consumer socialization: A theoretical and empirical analysis. Journal of Marketing Research, 15, 599-609.
Moschis, G. P., & Moore, R. L. (1982). A longitudinal study of television advertising effects. Journal of Consumer Research, 9, 279-286.

Child measure

Instruction: We would like to ask you how you think about having and buying things. Below you will find a number of questions. Please check the box with the answer that suits you best.
(Response options: no, not at all; no, not so much; yes, a little bit; yes, very much)

Do you think it is important to have a lot of money?
Do you think it is important to own a lot of things?
Would you like to be able to buy things that cost a lot of money?
Would you like to earn a lot of money when you grow up?
Would you like to have more money to buy things for yourself?

Parent measure

Instruction: We would like to ask you how your child is oriented toward possessions and money. Can you indicate to what extent you agree with the following questions?
(Response options: no, not at all; no, not so much; yes, a little bit; yes, very much)

Does your child think it is important to have a lot of money?
Does your child think it is important to own a lot of things?
Would your child like to be able to buy things that cost a lot of money?
Would your child like to earn a lot of money when (s)he grows up?
Would your child like to have more money to buy things for him-/herself?