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Television Mediation Scale

Description

15-item scale that measures three styles of television mediation: restrictive mediation, active (or instructional) mediation, and social coviewing. The scale has been used among Dutch and US parents (Warren, 2005). Cronbach alphas for the three subscales that have been found are consistently high. They have varied from .79 to .91 among Dutch and American parents.

Location

Valkenburg, P. M., Krcmar, M., Peeters, A., & Marseille, N. M. (1999). Developing a scale to assess three styles of television mediation: “restrictive mediation,” “instructive mediation,” and “social coviewing.” Journal of Broadcasting and Electronic Media, 43, 52-66.

References

Warren, R. (2005). Parental Mediation of Children's Television Viewing in Low-Income Families. Journal of Communication, 55, 847-863.

Instructions

We would like to ask you how you and your child watch television at home. Below you will find a number of questions about how you and your child watch television at home. Can you indicate how often you act in each of the following ways?
(Response options: never, rarely, sometimes, often)

How often do you...
Active mediation
...try to help your child understand what s/he sees on TV?
...point out why some things actors do are good?
...point out why some things actors do are bad?
...explain the motives of TV characters?
...explain what something on TV really means?
Restrictive mediation
...say to your child to turn off TV when s/he is watching an unsuitable program?
...set specific viewing hours for your child?
...forbid your child to watch certain programs?
...restrict the amount of child viewing?
...specify in advance the programs that may be watched?
Social coviewing
...watch together because you both like a program?
...watch together because of a common interest in a program?
...watch together just for the fun?
...do you watch your favorite program together?
...do you laugh with your child about the things you see on TV?