Welcome to the website of CcaM. CcaM is part of the Amsterdam School of Communication Research (ASCoR) at the University of Amsterdam in the Netherlands. CcaM strives to better understand the role of media in children's and adolescents' lives. Research within CcaM is targeted at an academic audience as well as the public at large. In particular, CcaM research aims to:
Our research deals with multiple media. We focus on entertainment and information in traditional media, such as television and advertising, but also on entertainment, information, and interpersonal communication in new media, such as games, social media, apps, and virtual reality. Our orientation is interdisciplinary: We draw on psychological and sociological as well as on educational and communication theories. Our approach is multi-methodological: We use different research designs, including experimental, correlational, and causal-correlational research, and we rely on content analyses, surveys, and laboratory experiments to gather our data.
To learn more about the current research areas that we are pursuing, visit the Our Research page of our website.