As from the academic year 2010-2011, a new international master program Youth and Media will be launched. It will be organized by the Graduate School of Communication of the University of Amsterdam. All CCAM-researchers are involved.

As from the academic year 2010-2011, a new international master program Youth and Media will be launched. It will be organized by the Graduate School of Communication of the University of Amsterdam. All CCAM-researchers are involved.

In previous years, courses on youth and media attracted so many students that a choice for the new master was obvious. The master is aimed at all students with a special interest in youth and media. Professor Valkenburg, chair of the master: “I am delighted with this initiative. CCAM hosts several very experienced researchers. It is of course fantastic that they are able to pass their expertise to a new generation researchers interested in youth and media. We aim at Dutch and international students. All seminars will be offered in Dutch and English”.

Social organizations, such as schools, governmental agencies, and public broadcasters, have an extensive need for knowledge about youth and the media. But also advertisers, internet providers, and commercial networks are highly interested in youth. Children and adolescents are the primary users of new media technologies. And both public and commercial institutions are increasingly compelled to tailor their offerings to the preferences of ever younger age groups. In this master, students will be prepared to satisfy this rapidly growing need for knowledge and advice about youth and the media.

Alumni of this master are international experts on youth and the media. They have knowledge about the most important scientific developments and controversies in this research field. They know the strengths and weaknesses of existing research. They know how to design research with children and adolescents of different ages. They understand the ethical aspects of doing research with youth and dealing with youth as a target group. They are able to write a convincing advisory report on how to target a specific age or gender group, for example, for a product promotion, a health campaign, or a media literacy program. And they are able to critically analyze and adequately use scientific literature on youth and the media when answering research, advisory, and policy questions. The knowledge, attitudes, and skills acquired in this master provide an excellent starting point for numerous positions, for example in youth-specialized research companies, children’s or youth networks, advertising agencies aiming at youth, media production companies, toy or game industries, or health communication agencies.

Studying Youth and Media at the University of Amsterdam

Amsterdam is a fascinating, media-saturated environment. Studying in a major European centre for media research and development provides students with a network of contacts that helps them find work after graduation. Many of the lecturers are researchers at the Amsterdam School of Communications Research (ASCOR) part of the Faculty of Social and Behavioural Sciences at the University of Amsterdam. ASCOR is the largest Communication Science research institute in the Netherlands, and is among the largest worldwide.

Accreditation and degree

This Master's degree has been accredited by the Accreditation Organisation of The Netherlands and Flanders (NVAO). The youth and media master is part of the Master's program in Communication Science. Upon completion of the program, students will be awarded the Master of Science (MSc) degree in Communication Science, with the specialization Youth and Media mentioned in the diploma supplement. For more information, please visit the graduate school of communication at the university of Amsterdam, www.graduateschoolofcommunication.nl

 

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