CcaM's Jessica Piotrowski delivered a Masterclass for NPO on the topic "Creating for Culture Creators" at VondelCS. In her talk, Piotrowski discussed with media makers the things that they can do to engage and inspire teens today. The audience was tasked with the challenge of reflecting teens' motivations, and then from this, pitching a product or idea that might connect with these motivations. Supported in part by MakerStreet, audience members were encouraged to find a way to blend their innovation with academic literature to find the 'sweet spot' for teen media. A great time was had by all!