This grant supports experienced researchers in further developing their work. Dr. Baumgartner will use the grant to continue their research on why we see media effects but do not find them.
As she explains, the project can be described as follows: Understanding how digital media affect youth is crucial in today's digital society. Yet, clear empirical evidence remains elusive—why? This project challenges the status quo in media effects research, questioning the prevalent assumption that media effects are linear and cumulative. This project proposes a completely new idea: media effects stabilize over time, rendering them difficult to detect with existing analytical techniques. This project will deploy cutting-edge methods to test this theory, revolutionizing our understanding of digital media's influence. The outcomes will offer tangible insights for parents, educators, and policymakers, illuminating the real effects of digital media on youth.
Dr. S.E. Baumgartner University of Amsterdam